40+ Market Facts Grow your company with today’s 40+ consumer They represent 47% of total consumer demand! Beacon Reader Buying Habits The Circulation Verification Council interviewed regular Beacon readers with the following results: Advertiser Loyalty: Nearly 70 percent (69.95) frequently purchase products or services from ads seen in The Beacon. Longevity Forty-two percent keep The Beacon for a month or longer: Disposable Income: Forty percent of readers travel more than five times a year for pleasure. Ready Market: Readers plan to purchase the following products or services in the next 12 months: 20% Senior Housing 55% Domestic or International Travel 28% Cruise Travel 16% Automobiles 37% Home Improvement/Home Furnishings 18% Insurance 28% Computers/Internet 36% Gardening 78% Gifts for Grandkids How big is the 40+ market? It’s the nation’s largest and fastest growing age group. Growth of more than 15 million during the last decade represents a $200 billion increase in annual spending. The 40+ market buys: 80% of luxury travel 58% of healthcare spending 77% of prescription medicines 61% of over-the-counter drugs 43% of new domestic cars 48% of luxury cars 50% of RVs and 80% own their own homes The 40+ market accounts for: 74% of all personal financial assets (over $2.9 trillion). 41% of all discretionary income ($169 billion). 65% of total net worth in U.S. households (nearly $7 trillion). 39% of all household incomes ($1.17 trillion). Call Now (970) 243-8829 PDF Media Kit (Right click and save) Media Kit Cover | Ad Results | Editorial Calendar | Impact 40+ Market Facts | About Us | Rates Advertising Agreement | Resource Directory Agreement Adobe Reader required Home | Impact | Results | Market Facts | Calendar | Ad Sizes & Rates